So you’ve decided to blog? These are the things you should write about

The centuries-old tradition of writing for advocacy is continued into the digital era by blogging. But what should you be writing about? As part of a series previewing their new book "Communicating Your Research with Social Media", Amy Mollett, Cheryl Brumley, Chris Gilson and Sierra Williams consider the various different types of blog posts and how each might be used by academics.