What does Academia_edu’s success mean for Open Access? The data-driven world of search engines and social networking
With over 36 million visitors each month,
the massive popularity of Academia.edu is uncontested. But posting on
Academia.edu is far from being ethically and politically equivalent to
using an institutional open access repository, argues Gary Hall.
Academia.edu’s financial rationale rests on exploiting the data flows
generated by the academics who use the platform. The open access
movement is in danger of being outflanked, if not rendered irrelevant by
centralised entities like Academia.edu who can capture, analyse and
exploit extremely large amounts of data.