Wednesday 13 July 2011

Nielsen Releases Women of Tomorrow Report

Women’s control over spending decisions coupled with their gains across the working world and politics, point to women of tomorrow being in a position to exert more influence than ever.  Nielsen, a leading provider of insights into what consumers watch and buy, today released findings from a study that identified spending and media habits of women across continents. According to the study, which spanned 21 developed[1] and emerging[2] countries, while women across the globe are stressed, women in emerging markets are more stressed than those in developed countries.  And, while women across countries surveyed believe they have greater opportunities than their mothers, women in developed markets believe their daughters have the same level of opportunity.

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